Branding is the process of creating the brand identity of a company. This process also delivers materials that support the brand, like a logo, tagline, visual design, or tone of voice.Branding is the process of creating a distinct and memorable identity for a company, product, or service in the minds of consumers. It goes beyond just a logo or a name; it encompasses the entire perception and experience that people have with a particular entity. A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.